BMW - Clay

director. Andrew van der Westhuyzen

18-07-2008

client. BMW / GSD&M & Ideacity

medium. commercials post/vfx

collaborations. post/vfx. Collider

play Clay

Clay takes the viewer on a journey through several of the BMW concept cars that influenced the design of the X6. The Collider post team used organic modeling software Zbrush to bring the stop-motion car transformations to life in a challenging timeline. The movement, sculpting and scale of the clay cars were designed to imitate real life clay prototyping still used by BMW today.

Creative Directors. Jay Russell, Bill Marceau
Copywriter. Wade Alger
Music. Felix Bloxsom

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projects --- all artcommercialsenvironmentalfashionillustrationinstallationsmotion designmusic videophotographypost/vfxprintshort filmweb/interactive

directors --- Daniel Askill Joel Pront Andrew van der Westhuyzen Clemens Habicht Tim Richardson Don Cameron Gemma Lee Lorin Askill Nabil Thomas Edwards

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