Drinkwise - When
director. Gemma Lee
01-03-2011
client. GPY&R Sydney
medium. commercials
play When
Gemma's spot for The NSW Government is an unwavering, utterly realistic exploration of the realities of binge drinking. Its message is strong without being overly sentimental or needlessly manipulative; it just cuts straight to the heart of the issue, portraying scenarios that are believable and in doing so, prompts the viewer into questioning their own attitudes towards drinking.
