IBM - Australian Open

design. Andrew van der Westhuyzen

20-12-2009

client. IBM Australia / Ogilvy & Mather Sydney

medium. motion design illustration post/vfx

play IBM - Australian Open

Andrew worked with Ogilvy & Mather Sydney to create an iconic image for IBM's involvement with the Australian Open.

The 'data ball' depicts IBM's ability to take mountains of information generated by each Open and present it in a multitude of ways to thousands of tennis fans. A one minute online animation was also created to illustrate the various types of data handled by the Open.

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Disciplines --- all art campaign commercials environmental fashion identity illustration installations motion design music video packaging photography post/vfx print short film web/interactive

Directors --- Daniel Askill Joel Pront Andrew van der Westhuyzen Clemens Habicht Tim Richardson Lorin Askill Nabil   @radical.media

Design --- campaign environmental identity motion design packaging print web/interactive

Photographers --- Tim Richardson Daniel Askill

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