IBM
Australian Open

client.IBM
medium. Image-making, Motion
design..Andrew van der Westhuyzen
play. Australian Open

Andrew worked with Ogilvy & Mather Sydney to create an iconic image for IBM's involvement with the Australian Open.

The 'data ball' depicts IBM's ability to take mountains of information generated by each Open and present it in a multitude of ways to thousands of tennis fans. A one minute online animation was also created to illustrate the various types of data handled by the Open.