Lexus Hybrid - Relearn
director. Daniel Askill
02-02-2006
client. Lexus Hybrid / Saatchi & Saatchi
medium. commercials web/interactive
collaborations. design. Andrew van der Westhuyzen
play Relearn
In collaboration with Saatchi / Saatchi and Saatchi Interactive, Collider conceived the Lexus Hybrid website as an metaphorical non-narrative driven site featuring both film and 3d components. Dynamic changes in light, camera position and car componentry gave a seamless fluidity to the site's working and created a very different car brand experience. Saatchi / Saatchi creatives. Noah Regan and Steve Jackson
Co-Design. Jonathan Zawada
