McDonald's - Inner Child
director. Joel Pront
01-08-2005
client. McDonald's / Leo Burnett
medium. commercials
play Inner Child
An innovative rebrand to remind adults of the simple uncluttered connection they had with McDonald's in their youth. The effect was achieved by body casting real adults then building complete prosthetic models of their torsos with doors sculpted into them. The model torsos were then composited back onto high speed footage of the frozen adults.
