Myer - Find Summer
director. Tim Richardson, post/vfx. Collider
25-08-2011
client. Badjar Ogilvy
medium. commercials post/vfx
play Find Summer
Set in an exotic desert environment, Myer's Spring/Summer 11 spot is the latest commercial to bring together the elite department store and its ambassador, Jennifer Hawkins. Evoking mystical desert sunsets and the Arabian Nights, the spot was inspired by the theme of 'rejeneration', showing key pieces from the summer ahead that literally 'rejenerate' from one outfit to the next.
Filmed entirely in studio, the vast desert environment was created in post at Collider. The result is a beautiful and mesmerising spot that combines fashion with minimalist production design.
