NAB Campaign
director. Andrew van der Westhuyzen
25-08-2010
client. NAB / Clemenger BBDO
medium. commercials illustration post/vfx
play Asterisk play Wright Brothers
This series of animated commercials was designed to elaborate NAB Bank's recently developed marketing guidelines. Their design approach included a strong aspect of stylised international symbol-like iconographic characters and shapes created to communicate different banking products. The animation was created in 3D but finished as a 2D look to allow for more graphic control of the imagery.
