Sydney Dance Company - Shared Frequencies
director. Tim Richardson, photography. Tim Richardson
28-03-2011
client. Sydney Dance Company
medium. print commercials photography
collaborations. design. Andrew van der Westhuyzen design. Mitchell Brown
play Shared Frequencies
Tim recently directed the Shared Frequencies TVC to compliment his photographic campaign for Sydney Dance Company's 2011 season. As with the campaign photography, Tim worked closely with Artistic Director Rafael Bonachela, interpreting the dancers' form and movement as physical landscapes. The campaign's dynamic typography system, with a spreading structure adaptable to any width, refers to the ideas formed by the photography. The title face was designed in-house exclusively for the campaign.
