Target - Effortless Denim
director. Don Cameron
18-02-2010
client. Target / Campaign Palace Melbourne
medium. commercials post/vfx
play Effortless Denim
Don worked with Campaign Palace Melbourne to realise the crowd surfing meets fashion editorial concept of the Effortless Denim campaign.
With a view to keeping the flow of action effortless and organic, the support, prep and styling of the girls towards their 'crescendo moments' was choreographed and transitions were designed to be filmed live.
