Target - Toy Sale
director. Joel Pront
15-08-2008
client. Target / The Campaign Palace
medium. commercials post/vfx
collaborations. animation/post. Collider
play Toy Sale
Comprised entirely of 3D animation, Toy Sale is a peek into the imaginary lights out activities of Target's toys. Action, drama, a quintessential Hollywood sound-scape and Joel Pront's typical stamp of humour ensure that the spot resonates with both parents and children. To build further on the campaign and its characters, Target has developed print and in store campaigns based around the commercial.
Winner of the AEAF Award for Commercial Animation
