With 10,000 artworks across three Australian cities Artbank is Australia’s largest collector, commissioner, curator and leasor of contemporary Australian art.
Collider’s involvement included rebranding the 30 year old organisation to better represent it as a more engaged and progressive organisation. The identity was created to reflect the collecting and sharing nature of the company and its inherent adaptiveness to contemporary creative culture in Australia. A highly modular but intrinsically dynamic identity forms the basis for the collateral suite and allows the organisation to command an adaptive voice across its many cultural, corporate and government contexts.
View some process from this project here.