BMW
Hydrogen

This spot for the new Hydrogen engine developed by BMW was a collaboration between Collider, Fuel and Ideacity. 3D fluid simulation was used to create the stylised blue liquid which was then poured through invisible car parts defining them as it flowed. The hydrogen powered engine only emits water vapour and although not yet in mass production is a positive step towards a sustainable future.

View some process from this project here.

Group CDs. Mark Ray, David Crawford
Creative Directors. Jay Russell, Bill Marceau
Copywriter. Wade Alger
Music. Felix Bloxsom
Post. Fuel VFX Sydney.