Perpetual - Master Change

design. Andrew van der Westhuyzen

20-09-2010

client. GPY&R Sydney/Perpetual

medium. illustration

Collider was approached by the team at GPY&R Sydney with a nicely written campaign for Perpetual Investments. Each image uses simple half-tone images colour coded to represent Perpetual's ability to manage change in the financial markets. Collider took the illustrations into a slightly different realm. Andrew approached the creative by bringing dimension to the illustrations through pop-ups that also helped to humanise and lend more humour to the messages. 10 illustrations will be created for this campaign. 

Photography. James Green
ECD. Julian Watt
Writer. Bart Pawlak & Robbie Kantor
Art Director. David Joubert

Disciplines --- all art campaign commercials environmental fashion identity illustration installations motion design music video packaging photography post/vfx print short film web/interactive

Directors --- Daniel Askill Joel Pront Andrew van der Westhuyzen Clemens Habicht Tim Richardson Lorin Askill Nabil   @radical.media

Design --- campaign environmental identity motion design packaging print web/interactive

Photographers --- Tim Richardson Daniel Askill

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