Nick Ryan
VW – Play The Road

A digital interactive driving music experience

Play The Road is a highly ambitious concept that reinvents driving music. Audio specialist Nick Ryan created an experience that blends music, technology and emotion, turning the new Volkswagen Golf GTI into a responsive musical instrument.

Nick developed software and worked with the Underworld exclusive music compositions that synchronise motion, technology and music. Each turn of the wheel, shift in gear, or change of location is reflected in the track. The application utilises engine data from the Golf GTI’s on-board computer, combining it with steering, acceleration and GPS data, ultimately creating an unique piece of music composed by the audience depending on the way a car is driven.