Selfridges – FRAMES

A performance space for the social age

TEM collaborated with Selfridges to conceive and create our vision of a modern performance environment within their Oxford Street building. To create a controlled space where we could layer texture, colour and live performance in a 360º presentation.

To do this TEM conceived and designed a super-structure, supporting reconfigurable modular planes, integrating material, light, software and hardware. The structure was technically complex, yet designed to be controlled through a singular touch interface to create an environment where each visual and structural element worked holistically.