Sydney Theatre Company
Australia’s international theatre.

For six years Collider and Sydney Theatre Company have worked together to create a brand that has become one of the most well-regarded theatre companies in the world.

Since 2012 Collider has worked in close partnership with Sydney Theatre Company (STC) as brand guardians across all their main brand and season campaigns. STC, Australia’s largest theatre company, is a 30 year old company that has become a significant and internationally respected company for its support of writing (new and old), world class venues and accessibility to new and diverse audiences.

Our role has helped shape the voice for the company over the past 6 years starting with a thorough overhaul of their campaign system and the visual language for the brand across all aspects of their communications.