Kaldor Projects

13 Rooms

Exhibition Branding & Signage

Collider was appointed by Kaldor Public Art Projects to provide creative direction and design for their block-buster performance art exhibition, 13 Rooms, curated by Hans Ulrich Obrist and Klaus Biesenbach. The work encompassed multiple aspects including: exhibition identity, exhibition catalogue, marketing collateral, outdoor and exhibition signage.

The exhibition was visited by 30,000 people over an 11-day period.

A black signage cube on the wharf carrying the 13 Rooms title and its artist list

Creative direction and exhibition signage for Kaldor Public Art Projects' most ambitious performance art exhibition.

Artist names set in white on the black entry board, from the 2013 exhibition branding

Visitors climbing the steps past the 13 Rooms entrance graphics at the wharf

Experience design at the box office, the 13 ROOMS header above a lit ticket counter

The 13 Rooms wall graphic glowing in a dark hall as a woman in white pauses before it

Curators' quotes set large across a white wall introducing the exhibition

Following the simple identity, each of the performance spaces were marked with a stark, simple, artist title screen printed on the entry wall. Each piece of typography was framed by a simple square box, an echo of the square rooms enclosing each performance piece.

A small framed work label beside a white gallery door, part of the 13 Rooms signage

Wide view of a white room with a single door, its label and an old timber post

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Kaldor Projects