Studio

Michael Hill

Brand ID launch film

Collider Studio was engaged by CHEP to bring to life a motion ID that reflected the new brand they had completed for Michael Hill, a global jewellery brand.

Embracing the 9x16 vertical format as our baseline, we explored a range of rich and textural ways to reveal the spirit and essence of the new brand mark.

As with all our projects we embarked on a range of creative avenues with the client team before landing on the final approved direction.

Brand ID launch film render of green-veined marble split by a fine dark fissure
Animation frame of gold flecks scattered across a soft cream and olive stone surface
Michael Hill still with a single gold thread running vertically down polished onyx
The gold Michael Hill monogram resting between two gold-flecked pale green rocks
Brand ID launch film moment as fragments of gold-bearing rock hang mid-air
Animation frame placing the gold monogram on a broken white rock against sage green
Overhead render of a rough stone face with a molten gold river running through it
Michael Hill terrain tile floating as a flat slab of eroded green rock on white
Low camera skimming a green mineral landscape where gold pools in the crevices
Brand animation aerial across contoured stone laced with delicate gold tributaries
Cutaway block of mountainous green terrain rendered against a plain white ground
A gold seam winding along a dark valley floor in the 2024 launch film
Rolling mossy peaks with thin gold rivers catching the light between them

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