MTV Music Awards 2008

Direction

Collider created the 2008 MTV Australia Awards campaign to bring a different feel from previous years. In 2008 MTV used notorious Australian Ned Kelly as the main theme of the show. This led to the creation of the three 'm', 't', 'v' characters in white helmets and suits half way between Kelly armour and medieval knights. Underpinning the campaign concept, the characters were made to 'compete' through a series of far fetched and outlandish events — each representative of the award categories. The events were filmed as an over-the-top, artful parody of the high speed film genre.

Photography. Ben Storrier

MTV Awards 2008 still, white-clad legs landing in a burst of dust on concrete

Campaign shot of three box-masked figures posing with cameras strapped across their chests

MTV characters slumped on plastic chairs beneath the steel trusses of a derelict hall

MTV Awards 2008 prop shot, a white toy sedan crushed and split on grey

Campaign frame of a white balloon bursting mid-air, smoke trailing through the dark hall

MTV box-headed trio caught mid-jump against black, arms and legs flung wide

MTV Awards 2008 still, two masked figures running through a shower of falling coloured cards

Campaign miniature set exploding, a toy car and rigging engulfed in white smoke

MTV title frame, orange paint bursting behind a white bird sculpture on a plinth

MTV Awards 2008 hero shot, a box-masked figure firing flame from an aerosol can