Nelson Mandela Foundation

The Power of Words

Installation

Collider's Andrew van der Westhuyzen worked with director Nabil Elderkin and writer Gregory Stern to produce an animated typographic piece for Times Square NY, Tribeca Film Festival and the Nelson Mandela Foundation.

The project involved creating a number of animated pieces using selected quotes of Nelson Mandela over his lifetime. It was timed to coincide with Mandela’s 95th birthday and was part of the Midnight Moment: A Digital Gallery event.

Enhancing the power of the written word.

The Power of Words was an animated typographic film created by Collider for Times Square NY, Tribeca Film Festival & the Nelson Mandela Foundation and screened at midnight every night for a month in the heart of New York City.

Animation of white letterforms drifting across a wall of Times Square screens after dark
Experiential takeover for the Nelson Mandela Foundation, screens reading silence, precious words

Some of Mandela's most famous quotes were used to create the sequence, which was screened across a dozen digital billboards around Times Square, some 55 storeys high.

The Power of Words, twin billboards carrying Mandela's portrait and his writings
Times Square at street level glowing blue during the 2013 Power of Words takeover

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