AMP
Brand Campaign

The studio, in collaboration with art direction by Luca Ionescu, developed an intricate set of typographic kinetic sculptures for a TVC campaign for AMP. We approached the design process as if these were actual sculptures ready to be built. Each was methodically planned according to its movement, materiality and typographic statement.

Medium. Motion
Client. AMP
Title. Brand Campaign

To launch the AMP Brand series we explored animated sequences featuring large sculptural installations designed to look as though they could function as working art. Each construction portrayed a question revealed through a series of choreographed mechanisms.

AMP Brand Campaign

AMP
Brand Campaign