ASUS

Creative Power

VFX Design & Art Direction

Collider director Ben Briand, and Collider's Creative Director Andrew van der Westhuyzen teamed up to realise this project commissioned by JWT Singapore on behalf of ASUS Computers.

Featuring the actress Gal Godot, the film was an ambitious exploration into the power of creativity, and its ability to challenge, inspire and compel us. The studio team was entrusted to bring a number of highly complex and difficult visual effects ideas to life from concept through to animation and delivery. Collider worked closely with the team at Blackbird VFX in Sydney, led by VFX Supervisor Nic Ponzoni, where our animation was beautifully crafted into the live action plates.

'Creative Power' (starring Gal Godot) was a highly ambitious TVC that took the studio four months to concept, design and produce in collaboration with Collider director Ben Briand and Blackbird Sydney.

Animation still of a woman's face lit blue, crystalline fragments glinting beside her

ASUS laptop on a white plinth as a swirling teal portal opens behind it

Creative Power in production — a point-cloud figure diving inside a 3D software viewport

Three unique visual effects were required to tell the story in the commercial. Each was in its own right a highly complex and intricate visual that involved considerable R&D and planning. The visuals took a strong influence from nature and natural movement.

Animation still — a woman throwing her arms up as coloured light streaks around her

Abstract blue smoke and particles churning through darkness, from ASUS Creative Power

The 'chasm' sequence needed to show Gal falling into a vortex of colour and light. After many different iterations of the idea we landed on an approach that felt like a cyclonic eye. With a gaseous form it could manifest and dissipate quickly allowing for some beautiful moments of interaction with Gal's physicality.

ASUS Creative Power — pink embers rising around a woman in a dark studio space

We created the 'forest' sequence to feel like a hologram of suspended light points. A specially made forest set was modelled and the team looked at how Lidar visualisation worked to emulate as an animated effect.

Animation still: a forest rendered as white points around a glowing hollow in black

Creative Power — a lone figure at the centre of a pink and amber particle forest

ASUS Creative Power still of a woman smiling as particles scatter past streetlamps

Animation frames of a head dissolving into fine particles across a black field

Billowing fabric was our reference point for Gal's complex holographic doppelgänger disintegration. 50 different layers were used to transition a digital scan of Gal into hundreds of thin linear contours before each line was dispersed into millions of points.

Creative Power — blue energy curling around a woman's arm on a wet street at night

Credits.

Director: Ben Briand
Creative Director: Andrew van der Westhuyzen
Producer: Renae Begent

Production Company (London): Stink
DOP: Peter Suschitsky
Editor: Adam Wills
Colourist: Billy Wychgel

VFX: Blackbird
VFX Supervisor: Nicholas Ponzoni

Creative Power

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