Breast Cancer Awareness
I Touch Myself Project
With one in eight women diagnosed with breast cancer, we were asked to help bring awareness to the simple 'checks' women can do in an effort to catch it sooner.
In order for this important message to be shared widely, we developed a digital body that brings to life our most recognisable voice assistant, whilst avoiding any social media nudity censorship. Partnering with 'the voice' Karen Jacobsen, the I Touch Myself Project reveals the woman behind the voice, to encourage people to touch themselves and look for early signs.
We collaborated with the incredible team at UTS ProtoSpace to laser scan the human form and then integrated these 3D scans into a digital world. Experiments with various light and sound responsive visual effects ensured legibility of the breast check poses.
See our previous I Touch Myself campaign directed by Daniel Askill here >