Medium. Brand
Client. Carter Williamson
Title. Identity
Carter Williamson’s architecture embodies a sense of honesty; their projects show an intuition for people, their behaviour, and how they inhabit their spaces. These spaces are personal, assertive and full of personality.
Inspired by their ability to maximise space in challenging residential projects, our identity for Carter Williamson adapts to the collateral it’s applied to, expanding and contracting to suit the width of an application. Letterforms are derived from the functional simplicity of Courier Sans, drawn to bare similar weights and be legible at any scale. Some letters have been simplified to mimic the geometric nuances of Carter Williamson’s projects.
