CHEP
Michael Hill Brand ID launch film
Collider Studio was engaged by CHEP to bring to life a motion ID that reflected the new brand they had completed for Michael Hill, a global jewellery brand.
Embracing the 9x16 vertical format as our baseline, we explored a range of rich and textural ways to reveal the spirit and essence of the new brand mark.
R&D concepting.
As with all our projects we embarked on a range of creative avenues with the client team before landing on the final approved direction.
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/MH_Gold_Seam_004.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/MH_Gold_Seam_007.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/MH_Gold_Seam_005.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/Logo_Hero_CF_028_Close_Up0189.jpeg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/Rock_Explode_CF_002_RS_Camera_main0086.jpeg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/Screen-Shot-2024-02-22-at-10.41.18-am.png)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/SH01_Rock_River_CF_03.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/02_trans.png)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/05.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/04.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/04_trans.png)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/03.jpg)
![](https://www.collider.com.au/files/studio/chep-michael-hill-ident/_mediumImage/02.jpg)