Michael Hill Brand ID launch film

Collider Studio was engaged by CHEP to bring to life a motion ID that reflected the new brand they had completed for Michael Hill, a global jewellery brand.

Embracing the 9x16 vertical format as our baseline, we explored a range of rich and textural ways to reveal the spirit and essence of the new brand mark.

R&D concepting.

As with all our projects we embarked on a range of creative avenues with the client team before landing on the final approved direction.