Collider was engaged by Che/Proximity and NRMA to create a highly unique, original and engaging way for NRMA to better prepare their staff for the different needs of everyday Australian’s looking to insure their way of life.

We played a lot of our favourite games and learned what we liked and didn’t like about each one. We absorbed everything, from the experience of playing the games, to how the game pieces were designed, packaged and explained.

We created custom testing software that could simulate how our game might work better, allowing us to iterate and test ideas across thousands of virtual game sessions to improve the experience of the game.

The production of the game set was meticulously overseen by Collider to create a crafted and well-made object.

While the game was at first created as a limited edition of 300, the game excited the NRMA client so much they gave the green light to produce a further 30,000 units and find distribution through some of Australia's largest retailers. The campaign led to a 32% increase in brand awareness for NRMA and thousands of dollars raised for the Australian Red Cross.

Find out more about the game here

Physical prototyping steps through to hand-painted final.

Characters were all meticulously colour specified for hand-painting.