Telstra
New Business Awards
Outdoor
Using spatial 3D animation, we created a forced perspective out -of-home installation for the Telstra New Business Awards on Melbourne’s flagship corner screen.
Designed around the site’s architectural geometry, the animation’s main objective was to create an eye-catching animation that appears to visually break out of the screen frame, turning a busy city intersection into a fun, highly engaging moment of celebration for foot traffic below.
Celebrating the vibrant Telstra brand colours and unique visuals based on illustrations by Dave Arcade, the elements were modelled, textured and rigged specifically for anamorphic spatial display.
