13 Rooms
Exhibition Identity & Campaign
Collider provided the creative direction, collateral, signage and catalogue design for Kaldor Public Art Projects' ambitious performance art exhibition.
Our approach used monotonal typography to build the identity as a bold but neutral expression of what was a very diverse spectrum of artists.
Following the simple identity, each of the performance spaces were marked with a stark, simple, artist title screen printed on the entry wall. Each piece of typography was framed by a simple square box, an echo of the square rooms enclosing each performance piece.
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