13 Rooms
Exhibition Identity & Campaign
![](https://www.collider.com.au/files/design/13-rooms-exhibition-identity-campaign/_mediumImage/collider_kaldorpublicartprojects_13rooms_01.jpg)
Collider provided the creative direction, collateral, signage and catalogue design for Kaldor Public Art Projects' ambitious performance art exhibition.
Our approach used monotonal typography to build the identity as a bold but neutral expression of what was a very diverse spectrum of artists.
![](https://www.collider.com.au/files/design/13-rooms-exhibition-identity-campaign/_mediumImage/collider_kaldorpublicartprojects_13rooms_02.jpg)
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![](https://www.collider.com.au/files/design/13-rooms-exhibition-identity-campaign/_mediumImage/collider_kaldorpublicartprojects_13rooms_05_short.jpg)
Following the simple identity, each of the performance spaces were marked with a stark, simple, artist title screen printed on the entry wall. Each piece of typography was framed by a simple square box, an echo of the square rooms enclosing each performance piece.
![](https://www.collider.com.au/files/design/13-rooms-exhibition-identity-campaign/_mediumImage/collider_kaldorpublicartprojects_13rooms_08.jpg)
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![](https://www.collider.com.au/files/design/13-rooms-exhibition-identity-campaign/_mediumImage/Collider_Kaldor_13Rooms_Invite_01.jpg)
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