Cockatoo Island
Identity & Collateral
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Medium. Brand
Client. Cockatoo Island
Title. Identity & Collateral
Collider spent over a year working with the team at Sydney Harbour Federation Trust redefining one of Sydney Harbour’s most important cultural destinations, Cockatoo Island.
From the island’s rich and important history Collider synthesised a brand strategy, distilled as a re-energising of the island as an “urban epic”. The identity and supporting visual system aimed to capture the island’s historical roots while presenting the destination in a contemporary light to be enjoyed by a broad range of audiences.
We developed a symbol, wordmark, typographic system and palette from a combination of historical influences present on the island. We also significantly consolidated the printed material into a single comprehensive Visitor Guide that offers new visitors a detailed snapshot of the location.
Strategy by Nigel Malone
Commissioned photography by Wilk