Fetch
TV Purgatory

We were engaged by Today the Brave to bring to life a concept for their client Fetch. The concept of TV purgatory was aimed at addressing the peculiar challenge of over-choice in todays TV streaming experience. A desolate limbo world where indecision leads to a void filled with disoriented options.

We concepted and designed the landscape setting as well the tower of screens. The scene was also designed with lost and forgotten pieces of furniture and lonely dust devils to enhance the arid emptiness.