Specsavers X Fred Hollows
Share the Vision

Collider Studio, engaged by AJF, worked to conceptualise and produce a film for Specsavers that brought to life the magic of Warnman woman, Helen Dale Samson’s paintings into the real world.

With Helen’s support and consultation we were able to create an animation approach that communicated an imaginative interpretation of her Jukurrpa (Dreaming).

The flower-like blooming animation was inspired by the Western Australian Mulla Mulla flower, also used extensively in Helen’s body of work.

Shot on location around Newman, Western Australia, we gathered highly detailed photo scans of a variety of natural features such as trees, rocks and anthills which allowed us to accurately track and match the animation into the filmed plates with considerable accuracy.